About

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This website is dedicated to the loving memory of Matthew Gutierrez, whose legacy as a musician and entrepreneur continues to inspire those who knew him.

A native of Albuquerque, New Mexico, Matthew was a successful local entrepreneur with a deep love for music. His musical journey began at the age of six when his father, Gilbert Gutierrez, introduced him to the guitar. Gilbert also introduced Matthew to Tejano music, with one of Matthew’s greatest influences being the legendary Sunny Ozuna.

Matthew’s first professional musical experience came as a guitarist for Musicos de Cristo, a local band in Albuquerque. This group reimagined traditional rancheras and cumbias, using the music to glorify God. After graduating from Valley High School in 1996, where he studied music under the guidance of Ben Perea, Matthew's career as a guitarist, composer, and producer quickly grew. His work with Crossroads in Albuquerque propelled him into the broader music scene, leading him to Texas, where his career as a musician and entrepreneur blossomed even further.

Matthew wasn’t just a musician; he was also a visionary entrepreneur. Alongside his wife, Joy, Matthew co-founded several successful local businesses that eventually became part of the Crossroads Enterprises catalog. Together with his father-in-law, Phil Baca, the trio expanded their business portfolio, which included CR Music & Entertainment, CR Records, Capri Media, and Heritage Audio Visual. Matthew thrived in the world of business because it allowed him the creative freedom to execute his bold ideas and vision.

Matthew’s personal life was just as rich and meaningful as his professional achievements. In September 2005, he married his high school sweetheart, Joy. Despite being told that having children would not be possible, the couple was blessed with a daughter, Jazmine. Their bond was uniquely strong because they were not only partners in marriage but also in business. They first connected through music, and early on, they learned how to balance their professional and personal lives in a way that made their relationship special. Matthew and Joy shared nearly 30 years together, 18 of those years as husband and wife.

Tragically, on Sunday, October 22, 2023, Matthew unexpectedly went to be with the Lord. His loss has created a deep void, yet the outpouring of love and support from family, friends, and the community has been nothing short of overwhelming. Many have come together to celebrate Matthew’s life and preserve his legacy, honoring his contributions to music, his entrepreneurial vision, and the lasting impact he had on all who knew him. You can read Matthew’s full obituary here. 

Fortunately, Matthew was in the process of creating new music for the Band Crossroads and had begun working on a worship music project for Joy. With the help of Matthew's father-in-law Phil Baca, the Band Crossroad's music manager Ricardo Hernandez of Aur-Marc Management, and Matthew’s long-time friend Gilbert Velasquez of Velasquez Music, Matthew’s musical vision is being brought to life. Gilbert has been working closely with Joy to complete these recordings, and together, they are ensuring that Matthew’s musical legacy continues to inspire others. Joy and Jazmine are deeply grateful for the support they’ve received as they carry on Matthew’s artistic and personal legacy.

A special bible verse for that was recited at Matthew's funeral is  from Isaiah 40:31 NLT

"But those who trust in the Lord will find new strength. They will soar high on wings like eagles. They will run and not grow weary. They will walk and not faint."